The goal was to create an Easter campaign that inspired DIY Moms to visit their local Kroger store for their Easter food needs, as well as the gift-able items. We created a fun and playful concept that came to life in the seasonal aisle, throughout the rest of the store and online.

Responsible for leading a team of designers and copywriters to make this campaign more appealing and engaging for all in-store and out of home print materials. As part of this effort I led communication between Marketing and Creative teams along with Executives.