February is heart health month and Kroger wanted an emotional campaign geared at promoting free cholesterol screenings in 2018. The Love Your Heart campaign beat the goal of screenings by more than 50%. The campaign was so successful it was ran again in 2019.

Responsible for leading a team of designers and copywriters to make this campaign more appealing and engaging for all in-store and out of home print materials. As part of this effort I led communication between Marketing and Creative teams along with Executives.