We were tasked with coming up with a Seasonal Aisle that would factor in the 2020 Holiday Season being a little different this year. We wanted to show social distancing and also that Kroger is your one stop shop for all things Holiday.
Responsible for leading a team of designers and copywriters to make this campaign more appealing and engaging for all in-store and out of home print materials, as well as digital assets for both email and the Kroger website.