To help grow Kroger’s eCommerce, the ask was to create multiple campaigns that focus on fresh imagery with a convenience message. This was shown through evergreen in-store signage and seasonally relevant out of home. These campaigns helped Kroger’s pickup and delivery grow by 62% in 2018 and are still currently being used today.

Responsible for leading a team of designers and copywriters to make these campaigns more appealing and engaging for all in-store and out of home print materials. As part of this effort I led communication between Marketing and Creative teams along with Executives.