Kroger launched a home delivery service in 2018 to ship essentials directly to Customers. My team was asked to come up with fun packaging that could be used beyond the box being shipped to align with the Zero Hunger Zero Waste initiative. Using simple white line art, we created a world of houses, buildings and trucks that represents an order being delivered. The boxes can then be colored and put together to create a world for children to play. The line art was such a hit that it was carried through to the launch campaign.

Responsible for leading a team of designers and copywriters to create the packaging and then all in-store and out of home print materials. As part of this effort I led communication between Marketing and Creative teams along with Executives.