In effort to drives sales and trips at Kroger by being the summertime burger and grilling destination, we were tasked with developing a Summer of Burgers campaign that would run Memorial Day through Labor Day. This was supported by in-store POS, Out of Home and Digital Assets.

Responsible for concepting, Art Directing multiple photoshoots and developing in-store POS and out of home print materials, as well as digital assets for both email and the Kroger website. Led designers and copywriters on additional digital requests.