Kroger wanted to make their Summer Fuel promotion more engaging to customers while leveraging assets from previous campaigns. The goal was to raise awareness and increase downloads of the digital coupon. As a result of my team's work, Kroger experienced a 500,000 download increase within the first weekend after launch.

Responsible for leading a team of designers and copywriters to make this campaign more appealing and engaging for all in-store and out of home print materials. As part of this effort I led communication between Marketing and Creative teams along with Executives.